ࡱ>  @0BbjbjVV;Vr<r<g   %%%8R%l%D $&~'"'''(3++d$R,9 ,((,,  ''---, <' '-,--:?B | '& z>y%C-FA|0$FF-LF     JF [,,-,,[,q, }, D-" !>45@60=85:  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc309936531" 2545=85  PAGEREF _Toc309936531 \h 3  HYPERLINK \l "_Toc309936532" ;020 1. >=OB85 8 ?@8=F8?K >@30=870F88 A>2@5<5==>9 ?@5AA-A;C61K  PAGEREF _Toc309936532 \h 5  HYPERLINK \l "_Toc309936533" 1.1 !B@C:BC@0 8 ?@8=F8?K >@30=870F88 A>2@5<5==>9 ?@5AA-A;C61K  PAGEREF _Toc309936533 \h 5  HYPERLINK \l "_Toc309936534" 1.2 $C=:F88 8 7040G8 ?@5AA-A;C61K  PAGEREF _Toc309936534 \h 8  HYPERLINK \l "_Toc309936535" ;020 2. $>@<K 8 =0?@02;5=8O @01>BK A>2@5<5==>9 ?@5AA-A;C61K  PAGEREF _Toc309936535 \h 14  HYPERLINK \l "_Toc309936536" 2.1 @5AA-A;C610 2 :><<5@G5A:>9 AB@C:BC@5  PAGEREF _Toc309936536 \h 14  HYPERLINK \l "_Toc309936537" 2.2 @30=870F8>==>5 =0?@02;5=85 @01>BK ?@5AA-A;C61K  PAGEREF _Toc309936537 \h 17  HYPERLINK \l "_Toc309936538" 2.3 @50B82=>5 =0?@02;5=85. 5=546<5=B =>2>AB59  PAGEREF _Toc309936538 \h 21  HYPERLINK \l "_Toc309936539" 0:;NG5=85  PAGEREF _Toc309936539 \h 25  HYPERLINK \l "_Toc309936540" !?8A>: ;8B5@0BC@K:  PAGEREF _Toc309936540 \h 28  2545=85  =0AB>OI55 2@5<O >A>1CN 0:BC0;L=>ABL ?@8>1@5B05B 87CG5=85 >A>15==>AB8 @01>BK PR (Public Relationship)  MB> >A>10O DC=:F8O C?@02;5=8O, :>B>@0O @5AA-A;C61K 8 ?@5AA-F5=B@K =57028A8<> >B &5;LN 40==>9 :C@A>2>9 @01>BK O2;O5BAO 0=0;87 >@30=870F8>==>3> 8 :@50B82=>3> =0?@02;5=89 ?@5AA-A;C61K. 040G0<8 :C@A>2>9 @01>BK AB0;8: @0AA<>B@5BL AB@C:BC@C 8 ?@8=F8?K >@30=870F88 A>2@5<5==>9 ?@5AA-A;C61K; 40BL E0@0:B5@8AB8:C :@50B82=>3> =0?@02;5=8O 8 ?>=OB8O <5=546<5=B0 =>2>AB59. 1J5:B>< 8AA;54>20=8O 2 40==>9 :C@A>2>9 @01>B5 2KABC?05B ?@5AA-A;C610. @54<5B>< 8AA;54>20=8O 2 40==>9 @01>B5 O2;O5BAO >@30=870F8>==>5 8 :@50B82=>5 =0?@02;5=85 @01>BK ?@5AA-A;C61K. "5>@5B8G5A:>9 8 <5B>48G5A:>9 >A=>2>9 8AA;54>20=8O O28;8AL =0CG=K5 B@C4K >B5G5AB25==KE 8 70@C156=KE CG5=KE 2 >1;0AB8 8AA;54>20=8O @5:;0<K 8 PR. !B@C:BC@0 :C@A>2>9 @01>BK >B@0605B F5;L 8 7040G8 8AA;54>20=8O. C@A>20O @01>B0 A>AB>8B 87 22545=8O, 42CE 3;02, 70:;NG5=8O 8 A?8A:0 8A?>;L7>20==>9 ;8B5@0BC@K. ;020 1. >=OB85 8 ?@8=F8?K >@30=870F88 A>2@5<5==>9 ?@5AA-A;C61K 1.1 !B@C:BC@0 8 ?@8=F8?K >@30=870F88 A>2@5<5==>9 ?@5AA-A;C61K !;C61K ?> A2O7O< A >1I5AB25==>ABLN 8 ?@5AA-A;C61K 2 @>AA89A:8E >@30=0E 2;0AB8, 2 LNPRάlZDZ+jhb<hb<CJUaJmHnHu"hb<hb<CJaJmHnHu:jhb<hb<>*B*CJUaJmHnHphuhb<hb<CJaJmHnHu#hb<hb<0JCJaJmHnHu,jhb<hb<0JCJUaJmHnHuhb<hKCJaJjhb<hKCJUaJ hdhKhdhx:5CJ\aJhdhK5CJ\aJ z`^`bdh-D1$M `gd8 $dha$gdK $dha$gdb<$ $ dha$gdb<$ $ dha$gdb< $dha$gdKABBB " $ & & ( ҩiQҩ.jwhb<hb<CJUaJmHnHu:jhb<hb<>*B*CJUaJmHnHphu#hb<hb<0JCJaJmHnHuhb<hb<CJaJmHnHu,jhb<hb<0JCJUaJmHnHu"hb<hb<CJaJmHnHu+jhb<hb<CJUaJmHnHu.j}hb<hb<CJUaJmHnHu( * , & ( * , n p r ˹yi˹iK˹:jhb<hb<>*B*CJUaJmHnHphuhb<hb<CJaJmHnHu.jqhb<hb<CJUaJmHnHu+jhb<hb<CJUaJmHnHu"hb<hb<CJaJmHnHu#hb<hb<0JCJaJmHnHu,jhb<hb<0JCJUaJmHnHu:jhb<hb<>*B*CJUaJmHnHphu l n p ҩiQҩ.jehb<hb<CJUaJmHnHu:jhb<hb<>*B*CJUaJmHnHphu#hb<hb<0JCJaJmHnHuhb<hb<CJaJmHnHu,jhb<hb<0JCJUaJmHnHu"hb<hb<CJaJmHnHu+jhb<hb<CJUaJmHnHu.jkhb<hb<CJUaJmHnHu F H J ~ 468l˹yi˹iK˹:jhb<hb<>*B*CJUaJmHnHphuhb<hb<CJaJmHnHu.j_hb<hb<CJUaJmHnHu+jhb<hb<CJUaJmHnHu"hb<hb<CJaJmHnHu#hb<hb<0JCJaJmHnHu,jhb<hb<0JCJUaJmHnHu:jhb<hb<>*B*CJUaJmHnHphulnptvxz|~RTVZ\^`bdҩiQҩ.jShb<hb<CJUaJmHnHu:jhb<hb<>*B*CJUaJmHnHphu#hb<hb<0JCJaJmHnHuhb<hb<CJaJmHnHu,jhb<hb<0JCJUaJmHnHu"hb<hb<CJaJmHnHu+jhb<hb<CJUaJmHnHu.jYhb<hb<CJUaJmHnHu8:<>bdf˹yi˹iK˹:jhb<hb<>*B*CJUaJmHnHphuhb<hb<CJaJmHnHu.jMhb<hb<CJUaJmHnHu+jhb<hb<CJUaJmHnHu"hb<hb<CJaJmHnHu#hb<hb<0JCJaJmHnHu,jhb<hb<0JCJUaJmHnHu:jhb<hb<>*B*CJUaJmHnHphu \bBDHJdt*:Xrҩrjfbf[Wf[PPPLh`kW hdhc%Khc%K hdh8hKh8hdhK\ hdhKCJOJQJ^JaJ hdhKjhb<hKCJUaJhb<hb<CJaJmHnHu,jhb<hb<0JCJUaJmHnHu"hb<hb<CJaJmHnHu+jhb<hb<CJUaJmHnHu.jG hb<hb<CJUaJmHnHubDFHJXLNgdK & FD dh-D1$M ^gd`kWdh-D1$M `gdc%Kdh-D1$M `gdKr$(>Xjl~ r"2NN4 555555X5滫旓旓U hdhVhVhKhdhh[6OJQJ]^JhdhK6OJQJ]^J hdhKCJOJQJ^JaJhdhKmH nHsH tHhdhKnHtH hdhK hdhc%Kh8h`kWhd3NN5555X566666666 $dha$gdK$dh`a$gdK $dha$gdh[dh-D1$M `gdK $dha$gd<)` $dha$gdK@82545==K5 2KH5 ?>4E>4K : D>@<8@>20=8N AB@C:BC@K A;C61 ?> A2O7O< A >1I5AB25==>ABLN 8 ?@5AA-A;C61 >A=>20=K =0 ?@8=F8?0E, >?@545;ONI8E 1.2 $C=:F88 8 7040G8 ?@5AA-A;C61K >;8DC=:F8>=0;L=>ABL ?@5AA-A;C61, 7028A8<>ABL F5;52KE =0?@02;5=89 8E 45OB5;L=>AB8 >B >7<>6=0O AB@C:BC@0 PR->B45;0 1>;LH>9 :><?0=88 ?>:070=0 =0 @8AC=:5 1.1: 8A. 1.1 !B@C:BC@0 PR->B45;0 1>;LH>9 :><?0=88  !CI5AB2C5B <=>65AB2> 20@80=B>2 A>AB020 PR->B45;0, >4=0:>, BAN40 284=>, GB> ?@5AA-A;C610, ?><8<> >?5@0B82=>3> @0A?@>AB@0=5=8O 8=D>@<0F88 > 45OB5;L=>AB8 :><?0=88 8 <>=8B>@8=30 !, B0:65 >ACI5AB2;O5B ;020 2. $>@<K 8 =0?@02;5=8O @01>BK A>2@5<5==>9 ?@5AA-A;C61K 2.1 @5AA-A;C610 2 :><<5@G5A:>9 AB@C:BC@5  HB0B5 ?@5AA-A;C61K >@30=870F88 <>65B A>AB>OBL ;02=>5 65 7040=85 ?@5AA-A;C61K :><<5@G5A:>9 AB@C:BC@K  A>740=85 2.2 @30=870F8>==>5 =0?@02;5=85 @01>BK ?@5AA-A;C61K @5AA-A;C61K A59G0A 5ABL 5420 ;8 =5 2> 2A5E :@C?=KE 8 A@54=8E >@30=870F8OE =0H59 AB@0=K  8 3>AC40@AB25==KE, 8 :><<5@G5A:8E. 4=>9 87 206=59H8E F5;59 @01>BK PR-AB@C:BC@K A> ! O2;O5BAO D>@<8@>20=85 2.3 @50B82=>5 =0?@02;5=85. 5=546<5=B =>2>AB59 040G0 MB>3> =0?@02;5=8O  >15A?5G8BL 0:;NG5=85  70:;NG5=85 @01>BK A45;05< A;54CNI85 >A=>2=K5 2K2>4K. 01>B0 ?@5AA-A;C61K  MB> A?;0=8@>20==K5 8 A=>2=K<8 =0?@02;5=8O<8 45OB5;L=>AB8 ?@5AA-A;C61K O2;ONBAO !>2@5<5==0O ?@5AA-A;C610 G0AB> A>2<5I05B DC=:F88 %0@0:B5@ >B=>H5=89, CAB0=>282H8EAO <564C ?@5AA-A;C61>9 8 !?8A>: ;8B5@0BC@K: >=AB8BCF8O $ >B 12 45:01@O 1993 3>40, A 87<. >B 21.07.2007 N 5-$.  !!  ", 2011. 5;>H0?:0 .. "5>@8O 8 ?@0:B8:0 ?@028;L=>3> =LNA;5BB5@0. // =B5@=5B-<0@:5B8=3, 2009, ! 6.  !. 14-16. "0B0@8=>20 .. !>2@5<5==0O ?@5AA-A;C610. #G51=>5 ?>A>185.  <A:, 2008.  101A.  >H5;52 .. PR-?@>5:B8@>20=85: >B 8458 4> 2>?;>I5=8O 2 @50;L=>ABL.  .: 0H:>2 8 , 2011.  304A. PAGE  PAGE 8 X566.6266666666L7P7r7t7|7~78888889r99999Z:\:^:`:«“rg_g_h0HCJaJhdh0HCJaJhdh0H6OJQJ]^J hdhh[CJOJQJ^JaJ hdhKCJOJQJ^JaJ hdhVhKhdhVCJaJhKCJaJ hdhK!jhdhK0JCJUaJhVhdhKCJaJmH sH hVCJaJhdhKCJaJ!6t7v7x7z7|7~78889r9999\:$dh`a$gdV$dh`a$gd0H $dha$gd0H $dha$gdh[$dh`a$gdKdh-D1$M `gdK $dha$gdV$ & F Xdh^a$gdK\:^:`::.<0<^<`<b<d<f<<====4=====>>> $dha$gdK$dh`a$gdK $dha$gd0H$dh`a$gdV`:d:f:h::2;F;,<0<\<^<f<j<l<n<<<======4====>>>ĹııvkdSkkv hdhKCJOJQJ^JaJ hdhKhdhKCJaJhdhVCJaJhKCJaJhdhW=CJaJhdhW=6OJQJ]^JhV6OJQJ]^JhVCJaJhdh Z$CJaJhdh1CJaJ!hdh0H6OJQJ\]^Jhdh0H6OJQJ]^JhdhK6OJQJ]^J>z>~>>>>>>X?Z?\?^?`?b??>@B@AAAAAAAAALB\BBBBBBBBBBBBBijϨvpvplhvpvh`hh[ hh[0Jjhh[0JUhV hshK hihKhKjhK0JUh Z$CJaJhdh Z$CJaJ hdhKCJOJQJ^JaJ hdhZKXhZKXhdhVCJaJhb<CJaJhdhb<CJaJhVCJaJh?hb<CJaJ'>|>~>>>>Z?\?^?`?b??>@@@B@AAAAAA $dha$gdV$ & FC lhdh^ha$gd Z$ $dha$gdKgdK$dh`a$gdb<$dh`a$gdVAAAAABBBBBBBBBBBBBBBBBBBh]hgdh[ &`#$gd`$a$gdK $dha$gd Z$ $dha$gdVBBBBBBBBBBhdh Z$CJaJhKhVh`hh[ hh[0Jjhh[0JUhV0JmHnHu BBBB $dha$gd Z$901hP:ph[. A!"R#n$n% }DyK _Toc309936531}DyK _Toc309936531}DyK _Toc309936532}DyK _Toc309936532}DyK _Toc309936533}DyK _Toc309936533}DyK _Toc309936534}DyK _Toc309936534}DyK _Toc309936535}DyK _Toc309936535}DyK _Toc309936536}DyK _Toc309936536}DyK _Toc309936537}DyK _Toc309936537}DyK _Toc309936538}DyK _Toc309936538}DyK _Toc309936539}DyK _Toc309936539}DyK _Toc309936540}DyK _Toc309936540*F@F 1KG=K9CJ_HaJmHnHsHtH^@^ K 03>;>2>: 1$<@&5CJ KH OJQJ\^JaJ `@` K 03>;>2>: 2$<@& 56CJOJQJ\]^JaJZ@Z K 03>;>2>: 3$<@&5CJOJQJ\^JaJN@N K 03>;>2>: 4$<@&5CJ\aJL@L K 03>;>2>: 6 <@&5CJ\aJBA@B A=>2=>9 H@8DB 0170F0XiX 1KG=0O B01;8F04 l4a .k. 5B A?8A:0~ E3!5B:0 B01;8FK 1z:V0jj PJ6]6]@O@ K1$dhCJaJmH sH tH 4@4 K 3;02;5=85 1<@< K 3;02;5=85 2 ^:U@1: K 8?5@AAK;:0 >*B*phe@B K!B0=40@B=K9 HTML7 2( Px 4 #\'*.25@9CJOJQJ^JaJJ @RJ K86=89 :>;>=B8BC;  E$4)@a4 K><5@ AB@0=8FKhC@rh KA=>2=>9 B5:AB A >BABC?><$`a$ CJaJtHX@X K"5:AB A=>A:8,"5:AB A=>A:8 =0:dd K"5:AB A=>A:8 =0: =0: CJPJ_HaJmHnHsHtH6&@6 K =0: A=>A:8H*^JOKA?8A>: =C<5@>20==K9$ & F dha$#CJPJ_HaJmHnHsHtHuTOT KC@A>28:$7dh`7a$CJKHPJaJtH,W@, K!B@>3895\6O6 Krounded d_blockD^@D K 1KG=K9 (251)dd[$\$\O\ KNormal $d,1$`a$CJPJ_HhmHsHtHNP@N KA=>2=>9 B5:AB 2 !dxPJtHRO"R K List Bullet 2"$dha$CJPJaJtHDB@2D KA=>2=>9 B5:AB#xPJtHdR@Bd KA=>2=>9 B5:AB A >BABC?>< 2$dx^L@RL K5@E=89 :>;>=B8BC; % E$fObf K1KG=K9 (251)1&$dd[$\$a$B*CJPJaJphtH0@r K0@:8@>20==K9 A?8A>:7'$ & F. hdh]^`a$B*CJPJaJphtH&O& Kartlink$O$ z0spellex jfi j      jV ruY=TV`"#$%A&'i F G H I J z H I J ) * + `   * + , - . _ 9:lmnCDMNOZ[\]^_`abcdefghk0000x0x0x0x00 00x00 000Vx0Vx0Vx0Vx0Vx0Vx0V0Vx0V0V0V0V0VD 0VD 0VD 0VD 0Vx0V0V0V0V0V00'0i0ix0i0i0ix0i0i0'0 0 x0 0 0 x0 0 0 x 0 0 0 0 x0 0 0 0 0 00J 0 0 x0 x0 0 x0 0J 0+ 0+ 0+ 0J 0J 0J 0J 0J 0. 0. 0. 0. 00 0 0 x0 x0 0 x0 x0 0 0 0 0 0 0 0 0 0 0C 0C 0C 0C 0C 0C 0C 0C 00 0x0x00x@0x0l6@0@0@0@0@0@00X>00000000000l;0 V`%A&'i F z I J + ` _ nC]`k0000 00V0V0V0V0V0V0V0V0V0V 000000(0( 0(0(0( 00F04G04G0F0F0x0x 00^0^@0K_@0K_0^ 0C 0ĔC 0 ĔC 0Ĕ0l+Oy0 0 0*9Oy00($ *  ( lrX5`:>BB "%&)bN6\:>ABB#$'(*B&'GQmoprTprsu7SVWYy7:;=]2NQRTj X%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕ̕ !!8@0(  B S  ?j _Toc287267116 _Toc309936531 _Toc282088286 _Toc287267117 _Toc309936532 _Toc287267119 _Toc309936533 _Toc287267120 _Toc309936534 _Toc282088290 _Toc287267121 _Toc309936535 _Toc282088291 _Toc287267122 _Toc287267124 _Toc309936536 _Toc309936537 _Toc287267123 _Toc309936538 _Toc287267130 _Toc309936539 _Toc282088298 _Toc287267131 _Toc309936540VW'((ii J K K + * * k  __1hh T / ^ ` ] ^ k!B8;8 1kkep  ] _ 2 < %ITD\]k  D\]k . J D\]kD\]kB BI'# zkK(WHv&OiJBDfl ʵk2bZ lb  0^ *M` p \]6LFm}lW6fz25SkrL@0rq6?@L+|2_LB%Jj"ab&־k*4d#. 1(l3Zc58T(eL9jzWX.Xb'C]="[`)Tahoma"qhk'k'^ ^ n24 3q X-?^X*B                           ! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A Oh+'0\   $ 0<DLTsssssNormal*rm5rmMicrosoft Word 10.0@ա@Pf:y@ln>y^ ՜.+,D՜.+,0 hp|  0A   l 8@ _PID_HLINKSA$<<8_Toc309936540<2_Toc309936539<,_Toc309936538<&_Toc309936537< _Toc309936536<_Toc309936535<_Toc309936534<_Toc309936533<_Toc309936532<_Toc309936531  !"#$%&'()*+-./012356789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~Root Entry FЗ>yData ,1Table4ZWordDocument;VSummaryInformation(DocumentSummaryInformation8CompObjj  F Microsoft Word MSWordDocWord.Document.89q