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"0:, =0?@8<5@, :><?;5:A=>5 8A?>;L7>20=85 A>2@5<5==KE <0@:5B8=3>2KE :><<C=8:0F8>==KE A@54AB2 @07=K5 A?5F80;8ABK =07K20NB ?>-@07=><C: 8=B53@8@>20==K5 <0@:5B8=3>2K5 :><<C=8:0F88, 8=B53@8@>20==K9 ?@O<>9 <0@:5B8=3, <0:A8<0@:5B8=3. 45AL 65 1K;8 @0AA<>B@5=K A>2@5<5==K5 B5=45=F88 8A?>;L7>20=8O <0@:5B8=30. 0==K5 B5=45=F88 1C4CB @0AA<>B@5=K 2 @07@575 A;54CNI8E 206=59H8E ?>A;54>20B5;L=KE H03>2 ?> @50;870F88 40==>9 :>=F5?F88: <0@:5B8=3>2K5 8AA;54>20=8O, A53<5=B0F8O 8 ?>78F8>=8@>20=85, ?@54?;0=>2K9 <0@:5B8=3>2K9 0=0;87, @07@01>B:0 :><?;5:A0 <0@:5B8=30, ?;0=8@>20=85, >@30=870F8O 8 :>=B@>;L <0@:5B8=3>2>9 45OB5;L=>AB8.  70:;NG5=88 E>B5;>AL 1K A:070BL, GB> =0 A>2@5<5==>< ?@54?@8OB88 ;N1>9 D>@<K A>1AB25==>AB8 8A?>;L7CNBAO :>=F5?F88 C?@02;5=8O <0@:5B8=3><. >MB><C 8<5==> MB0 B5<0 1K;0 8 1C45B 0:BC0;L=0. !?8A>: 8A?>;L7>20==>9 ;8B5@0BC@K I.#G51=K5 ?>A>18O >;C1:>2 .. A=>2K <0@:5B8=30. #G51=8:. ., $8=?@5AA, 2002. c. 318. >B;5@ $8;8?. 0@:5B8=3 <5=546<5=B. !1., 8B5@, 1998.c. 512. Roman E. Integrated Direct Marketing: The Cutting-Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales. Lincolnwood, IL: NTC Business Books, 1999. M?? !., >;;8=7 ".. >2K9 <0:A8<0@:5B8=3. '5;O18=A:, #@0; LTD, 2002.A.312. Schultz D. E., Tannenbaum, Lauterborn R. F. Integrated Marketing Communications. Lincolnwood, IL: NTC Business Books,2001. (0D552 -.. >=F5?F88 C?@02;5=8O <0@:5B8=3><, 740B5;LAB2> :045<88 C?@02;5=8O "!. AB>G=8::  HYPERLINK "http://www.tisbi.ru/science/vestnik/2003/issue4/econom22.htm" http://www.tisbi.ru/science/vestnik/2003/issue4/econom22.htm II. 5@8>48G5A:0O ?5G0BL >;C1:>2 ..  =5:>B>@KE 0A?5:B0E :>=F5?F88 <0@:5B8=30 8 53> B5@<8=>;>388. 0@:5B8=3 2 >AA88 8 70 @C156><. !6, 2003. A.2-11. 0<K:8= .. !B@0B538O 8 B0:B8:0 <0@:5B8=30 2 =B5@=5B. 0@:5B8=3 2 >AA88 8 70 @C156><, !2, 2002. A. 4-7. 0@H5=F52 .., (8<C: .!. @>1;5<K 8 ?5@A?5:B82K @0728B8O M;5:B@>==KE <03078=>2. 0@:5B8=3 2 >AA88 8 70 @C156><, !3, 2003.A.18-21. 8<5=>2 ..!. A?>;L7>20=85 =B5@=5B 2 A8AB5<5 <0@:5B8=30. 0@:5B8=3 2 >AA88 8 70 @C156><, !1, 2003.A.12-13.  Schultz D. E., Tannenbaum, Lauterborn R. F. Integrated Marketing Communications. Lincolnwood, IL: NTC Business Books,2001.  Roman E. Integrated Direct Marketing: The Cutting-Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales. 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