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PEST-0=0;87 (8=>340 >1>7=0G0NB :0: STEP)  MB> <0@:5B8=3>2K9 8=AB@C<5=B, ?@54=07=0G5==K9 4;O 2KO2;5=8O ?>;8B8G5A:8E (Political), M:>=><8G5A:8E (Economic), A>F80;L=KE (Social) 8 B5E=>;>38G5A:8E (Technological) 0A?5:B>2 2=5H=59 A@54K, :>B>@K5 <>3CB ?>2;8OBL =0 AB@0B538N :><?0=88. 0==K5 <5B>48:8 ?@>AB> =5>1E>48<K 4;O 0=0;870 2=5H=59 A@54K ;N1>9 >@30=870F88. !?8A>: 8A?>;L7>20==>9 ;8B5@0BC@K @BC@ . "><?A>=-<;. 8 . 6. !B@8:;5=4 III !B@0B538G5A:89 <5=546<5=B. >=F5?F88 8 A8BC0F88 4;O 0=0;870. Strategic Management. Concepts and Cases. 740B5;LAB2>: 8;LO<A, 2007 3. A. 928. @O7=>20 . ., 68=46>;8O . $.A=>2K <5=546<5=B0. 740B5;LAB2>: -:>=><8:0, 2007 3.A. 427. C1 .". !B@0B538G5A:89 <5=546<5=B. "5>@8O 8 ?@0:B8:0. 200233. A.189. >4 @540:F859 . . >@>;520. A=>2K <5=546<5=B0. 740B5;LAB2>: 038AB@, 2008 3.A.624. . 5A:>=, . ;L15@B, $. %54>C@8. A=>2K <5=546<5=B0. 740B5;LAB2>: 8;LO<A, 2007 3.A.672. 5@HC= ..!B0BLO =0;87 2=5H=59 A@54K 187=5A0. 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