ࡱ> `Zbjbjss.3XXXXXXXlxLl.jzJJJJJn$-------$ 0h2v-uXJJ-XXJJp.rXJXJ--,|XXU-J 7Ub},-D.0.,28j2$U-U-2Xi-(-- .lllPlllPlllXXXXXX !AK;:0  HYPERLINK "http://www.wiseowl.ru/works/DIP000168.doc" http://www.wiseowl.ru/works/DIP000168.doc >>@48=0BK: M;5:B@>==0O ?>GB0 acher@wiseowl.ru Icq 170552870, B5;5D>= 89168119086. www.wiseowl.ru !>45@60=85  TOC \o "1-4" \h \z  HYPERLINK \l "_Toc71030141" 2545=85  PAGEREF _Toc71030141 \h 2  HYPERLINK \l "_Toc71030142" 1. "5>@5B8G5A:85 0A?5:BK C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN ?@54?@8OB8O  PAGEREF _Toc71030142 \h 4  HYPERLINK \l "_Toc71030143" 1.1. !CI=>ABL, A>45@60=85 8 7=0G5=85 @5:;0<=>9 45OB5;L=>AB8  PAGEREF _Toc71030143 \h 4  HYPERLINK \l "_Toc71030144" 1.2. @>F5AA @07@01>B:8 8 ?@>2545=85 @5:;0<=KE <5@>?@8OB89 2 :><<C=8:0B82=>9 ?>;8B8:5 ?@54?@8OB8O  PAGEREF _Toc71030144 \h 13  HYPERLINK \l "_Toc71030145" 1.3. @30=870F8O 8 C?@02;5=85 @5:;0<=>9 45OB5;L=>ABLN ?@54?@8OB8O  PAGEREF _Toc71030145 \h 25  HYPERLINK \l "_Toc71030146" 2. =0;87 C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN 2  $>@5AB  PAGEREF _Toc71030146 \h 29  HYPERLINK \l "_Toc71030147" 2.1. %0@0:B5@8AB8:0 45OB5;L=>AB8 ?@54?@8OB8O =0 @K=:5 @5AB>@0==KE CA;C3  PAGEREF _Toc71030147 \h 29  HYPERLINK \l "_Toc71030148" 2.2. 7CG5=85 @5:;0<=KE :><?0=89 8A?>;L7C5<KE @5AB>@0==K< :><?;5:A><  PAGEREF _Toc71030148 \h 31  HYPERLINK \l "_Toc71030149" 2.3. =0;87 >@30=870F88 8 C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN @5AB>@0==>3> :><?;5:A0  PAGEREF _Toc71030149 \h 34  HYPERLINK \l "_Toc71030150" 3. 07@01>B:0 @5:><5=40F89 ?> A>25@H5=AB2>20=8N C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN @5AB>@0==>3> :><?;5:A0  $>@5AB  PAGEREF _Toc71030150 \h 39  HYPERLINK \l "_Toc71030151" 3.1. A?>;L7>20=85 A>2@5<5==KE 284>2 @5:;0<K 2 45OB5;L=>AB8 @5AB>@0==>3> :><?;5:A0  PAGEREF _Toc71030151 \h 39  HYPERLINK \l "_Toc71030152" 3.2. 07@01>B:0 ?@>3@0<<K @5:;0<=KE <5@>?@8OB89 @5AB>@0==>3> :><?;5:A0  PAGEREF _Toc71030152 \h 43  HYPERLINK \l "_Toc71030153" 3.3. @30=870F8>==>- M:>=><8G5A:>5 >15A?5G5=85 @5:;0<=>9 45OB5;L=>AB8 @5AB>@0==>3> :><?;5:A0  PAGEREF _Toc71030153 \h 56  HYPERLINK \l "_Toc71030154" 0:;NG5=85  PAGEREF _Toc71030154 \h 60  HYPERLINK \l "_Toc71030155" !?8A>: 8A?>;L7>20==>9 ;8B5@0BC@K  PAGEREF _Toc71030155 \h 64  HYPERLINK \l "_Toc71030156" @8;>65=8O  PAGEREF _Toc71030156 \h 65 2545=85  =0AB>OI55 2@5<O 0:BC0;L=>ABL @5:;0<K =5 2K7K205B A><=5=8O, 83@0O :;NG52CN @>;L 2 @0728B88 @K=>G=>9 M:>=><8:8, >=0 B0:65 O2;O5BAO 8 55 206=K< M;5<5=B><. 5<0;>206=>5 7=0G5=85 83@05B @5:;0<0 8 =0 @K=:5 @5AB>@0==KE CA;C3. 5AB>@0==K9 187=5A  MB> A@54=89 187=5A. > A@548 ?@54?@8OB89 MB>3> A53<5=B0 @K=:0 5420 ;8 :><C-B> B0: 65 A8;L=> =C6=0 @5:;0<0, :0: @5AB>@0=0<, ?>A:>;L:C :>=:C@5=F8O 2 MB>< A5:B>@5 >G5=L 2KA>:0,  C15645=0 ;5=0 0=8=0, :><<5@G5A:89 48@5:B>@ @5:;0<=>3> 035=BAB20 40;L3>-<846. @8 MB>< M:A?5@BK >B<5G0NB, GB> @5AB>@0==K9 A5:B>@  =081>;55 ?@>1;5<=K9 A B>G:8 7@5=8O A>1AB25==>3> ?@>42865=8O. 5AB>@0B>@K ?> B@048F88 ?>;030NBAO =0 A>1AB25==K5 A8;K 8 ?>2B>@ONB >4=8 8 B5 65 >H81:8. 57C;LB0B  =5 >48= @5:;0<=K9 1N465B, 2K1@>H5==K9 =0 25B5@.  A2O78 A 2KH5C:070==K<8 D0:B>@0<8, B5<0 40==>9 @01>BK O2;O5BAO 4>AB0B>G=> 0:BC0;L=>9. &5;LN 40==>9 @01>BK O2;O5BAO @07@01>B:0 @5:><5=40F89 ?> A>25@H5=AB2>20=8N C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN ?@54?@8OB8O ?@8<5@5 @5AB>@0==>3> :><?;5:A0. 040G8 48?;><=>9 @01>BK A>AB>OB 2 @0AA<>B@5=88 B5>@5B8G5A:8E 0A?5:B>2 @5:;0<=>9 45OB5;L=>AB8 ?@54?@8OB8O, >@30=870F88 8 C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN ?@54?@8OB8O, 8AA;54>20=88 @5:;0<=>9 45OB5;L=>AB8 O $>@5AB, >F5=:5 D0:B>@>2, >:07K20NI8E 2;8O=85 =0 ?@>2545=85 @5:;0<=KE <5@>?@8OB89, 2 87CG5=88 >@30=870F88 8 C?@02;5=8O ?@>F5AA>< ?@>2545=8O @5:;0<=KE <5@>?@8OB89 =0 40==>< ?@54?@8OB88, @07@01>B:5 <5B>48:8 ?;0=8@>20=8O 8 ?@>2545=8O @5:;0<=KE <5@>?@8OB89 ?> ?@>42865=8N A25B>B5E=8G5A:>9 ?@>4C:F88, 0 B0:65 55 >@30=870F8>==>-M:>=><8G5A:>< >15A?5G5=88, @07@01>B:5 @5:><5=40F89 ?> A>25@H5=AB2>20=8N @5:;0<=>9 45OB5;L=>AB8 =0  $>@5AB. 1J5:B 8AA;54>20=8O O2;O5BAO  $>@5AB. @54<5B>< 8AA;54>20=8O 2KABC?0NB <5B>4>;>38G5A:85 8 >@30=870F8>==K5 0A?5:BK >ACI5AB2;5=8O @5:;0<=>9 45OB5;L=>AB8 ?@54?@8OB8O. "5>@5B8G5A:CN 8 <5B>4>;>38G5A:CN 107C 40==>9 48?;><=>9 @01>BK A>AB028;8 B@C4K 254CI8E >B5G5AB25==KE 8 70@C156=KE A?5F80;8AB>2 ?> ?@>1;5<5 C?@02;5=8O @5:;0<=>9 45OB5;L=>ABLN ?@54?@8OB8O, ?C1;8:0F88 ?5@8>48G5A:>9 ?5G0B8, 40==K5 AB0B8AB8G5A:8E 8 0=0;8B8G5A:8E 8AA;54>20=85 ?> 2K1@0==>9 B5<5, B5:CI0O 8 >?5@0B82=0O 8=D>@<0F8O > 45OB5;L=>AB8  $>@5AB.  ?@>F5AA5 8AA;54>20=8O 8A?>;L7>20;8AL <5B>4K :><?;5:A=>3> M:>=><8G5A:>3>, A@02=8B5;L=>3> 8 3@0D8G5A:>3> 0=0;870. 0:;NG5=85 5:;0<0  ?;0B=>5, >4=>=0?@02;5==>5, =5;8G=>5 (B>;L:> 0C48B>@8O) 8 >?>A@54>20==>5 >1@0I5=85, >ACI5AB2;O5<>5 G5@57 ! (2 H8@>:>< A<KA;5), 8<5NI55 F5;LN :><<5@G5A:>5 ?@>42865=85 :0:>3>-;81> B>20@0, <0@:8 8;8 D8@<K. 5:;0<C <>6=> @0AA<0B@820BL :0: >48= 87 284>2 <0@:5B8=3>2KE :><<C=8:0F89, ?5@540GC @K=>G=>9, B>@3>2>->@85=B8@>20==>9 8=D>@<0F88, ?@8G5< >A=>2=>9 55 284. %>BO :;0AA8D8F8@>20BL @5:;0<C 4>2>;L=> A;>6=>, 2 40==>9 @01>B5 @0AA<>B@5=0 4>2>;L=> C40G=0O :;0AA8D8:0F8O @5:;0<K =0 >A=>25 :=838 . .. >3>68=0 [2, A.22].  A>>B25BAB288 A 40==K< 8AB>G=8:>< @5:;0<0 :;0AA8D8F8@C5BAO: > A>AB02C F5;52>9 0C48B>@88 > F5;52><C 2>7459AB28N > H8@>B5 @0A?@>AB@0=5=8O > A?>A>1C (A@54AB2C) ?5@540G8 > A?>A>1C 8A?>;=5=8O > <5B>4C 2>7459AB28O >AB865=85 F5;59 @5:;0<K >ACI5AB2;O5BAO G5@57 @50;870F8N A>>B25BAB2CNI8E DC=:F89. 1KG=> 2K45;ONB G5BK@5 206=59H8E DC=:F88 @5:;0<K: M:>=><8G5A:CN, A>F80;L=CN, <0@:5B8=3>2CN 8 :><<C=8:0F8>==CN @>F5AA ?;0=8@>20=8O @5:;0<K ?@>E>48B =5A:>;L:> MB0?>2. 5:;0<=0O :0<?0=8O O2;O5BAO A>AB02=>9 G0ABLN ?@>3@0<<K ?@>42865=8O 8 ?@>3@0<<K <0@:5B8=30 2 F5;><. ;0=8@CO @5:;0<C, =5>1E>48<> @0A?>;030BL 40==K<8 0=0;870 @K=>G=>9 A@54K, 0 B0:65 @57C;LB0B0<8 0=0;870 <0:@>- 8 <8:@>A@54 45OB5;L=>AB8 :><?0=88. ;O @07@01>B:8 AB@0B5388 @5:;0<K <>65B 8A?>;L7>20BLAO SWOT-0=0;87. 07@01>B:0 @5:;0<K B@51C5B >?@545;5=8O F5;59 @5:;0<K. &5;8 @5:;0<K <>6=> @0745;8BL =0 :><<C=8:0F8>==K5 8 F5;8 ?@>406. N465B =0 @5:;0<C >?@545;O5BAO A;54CNI8<8 <5B>40<8: 1) ?@>F5=B >B >F5=:8 <0AHB010 >?5@0F89, 2) :>=:C@5=B=K9 ?0@8B5B, 3) 2A5, GB> <>6=> ?>72>;8BL, 4) F5;8 8 7040G8. 5=5@8@>20=85 8459 8 @07@01>B:0 @5:;0<=>3> A>>1I5=8O, 8;8 :>=F5?F88, =07K205BAO 2 @5:;0<5 :@50B82=K9 ?@>F5AA. 25 >A=>2=K5 G0AB8 :@50B82=>9 AB@0B5388, >?@545;ONI85 A>45@60=85 A>>1I5=8O: GB> A:070BL F5;52>9 0C48B>@88 8 :0: MB> A:070BL. 07@01>B:0 @5:;0<=KE @5H5=89 2545BAO A CG5B>< A>AB020 8E CG0AB=8:>2. @30=870(z~ σqXCX(h)5CJOJQJ\^JaJmH sH 1jh)5CJOJQJU\^JaJmH sH "h)CJOJQJ^JaJmH sH h)CJOJQJ^JaJhB*CJaJph h@ h$hLh0JCJOJQJ^JaJ/jhLhCJOJQJU^JaJ hhCJOJQJ^JaJ#jhCJOJQJU^JaJhCJOJQJ^JaJ t | ~ $dh]^gd)$ $% dh]a$gd)$ $dh]a$gd)h^hgd$a$gd$ $dh]`a$gd)Z   " 2 4 6 h j l n p r t v x ѾѢэtYttѾ=7jh)>*CJOJQJU^JaJmHnHu4jh)CJOJQJU^JaJmHnHu1jh)CJOJQJU^JaJmHnHu(h)CJOJQJ^JaJmHnHu7jh)>*CJOJQJU^JaJmHnHu%h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu B D F x z | ~ ©Ž©t`PBP-`)j h)CJOJQJU^JaJh)CJOJQJ^JaJh)0JCJOJQJ^JaJ'jh)0JCJOJQJU^JaJ2jh)0JCJOJQJU^JaJmHnHu4jh)CJOJQJU^JaJmHnHu1jh)CJOJQJU^JaJmHnHu(h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu%h)CJOJQJ^JaJmHnHu : < > p r t v x z | ~ ̽܀k̽V܀)jzh)CJOJQJU^JaJ)jh)CJOJQJU^JaJ'jh)0JCJOJQJU^JaJ)jh)CJOJQJU^JaJ&jh)CJOJQJU^JaJh)CJOJQJ^JaJh)0JCJOJQJ^JaJh)CJOJQJ^JaJ*h)0JCJOJQJ^JaJmHnHsH !𪖪ǹgR?R%h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu)jph)CJOJQJU^JaJ&jh)CJOJQJU^JaJh)CJOJQJ^JaJh)CJOJQJ^JaJ'jh)0JCJOJQJU^JaJ)jh)CJOJQJU^JaJh)0JCJOJQJ^JaJ  ɴsXssɡD4h)0JCJOJQJ^JaJ'jh)0JCJOJQJU^JaJ4jfh)CJOJQJU^JaJmHnHu1jh)CJOJQJU^JaJmHnHu(h)CJOJQJ^JaJmHnHu%h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu7jh)>*CJOJQJU^JaJmHnHu "͹⪖l⪖W)jRh)CJOJQJU^JaJ)jh)CJOJQJU^JaJ)j\h)CJOJQJU^JaJ&jh)CJOJQJU^JaJh)CJOJQJ^JaJ'jh)0JCJOJQJU^JaJ)jh)CJOJQJU^JaJh)0JCJOJQJ^JaJh)CJOJQJ^JaJ" "$,.  HJ۸۩fQ>Q%h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu)jH h)CJOJQJU^JaJ&jh)CJOJQJU^JaJh)CJOJQJ^JaJ)jh)CJOJQJU^JaJh)CJOJQJ^JaJh)0JCJOJQJ^JaJ'jh)0JCJOJQJU^JaJJLNRT:<>prtxz|~ɴsXssɡD4h)0JCJOJQJ^JaJ'jh)0JCJOJQJU^JaJ4j> h)CJOJQJU^JaJmHnHu1jh)CJOJQJU^JaJmHnHu(h)CJOJQJ^JaJmHnHu%h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu7j h)>*CJOJQJU^JaJmHnHubdftvx͹⪖l⪖W)j* h)CJOJQJU^JaJ)j h)CJOJQJU^JaJ)j4 h)CJOJQJU^JaJ&jh)CJOJQJU^JaJh)CJOJQJ^JaJ'jh)0JCJOJQJU^JaJ)j h)CJOJQJU^JaJh)0JCJOJQJ^JaJh)CJOJQJ^JaJ".0۸۩fQ>Q%h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu)j h)CJOJQJU^JaJ&jh)CJOJQJU^JaJh)CJOJQJ^JaJ)j h)CJOJQJU^JaJh)CJOJQJ^JaJh)0JCJOJQJ^JaJ'jh)0JCJOJQJU^JaJP !&@'>(*++++++$ $`a$gd)$ $dh^a$gd)$$ $D%% dh]a$gd)$ $dh]a$gd) $dh]^gd)024HJL~ BɴkXɴX<ɴ7jh)>*CJOJQJU^JaJmHnHu%h)CJOJQJ^JaJmHnHu4jh)CJOJQJU^JaJmHnHu1jh)CJOJQJU^JaJmHnHu(h)CJOJQJ^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu7j h)>*CJOJQJU^JaJmHnHuBDFJLNPRT̷̝uuYu̷>̷̝4jh)CJOJQJU^JaJmHnHu7jh)>*CJOJQJU^JaJmHnHu)h)0JCJOJQJ^JaJmHnHu%h)CJOJQJ^JaJmHnHu2jh)0JCJOJQJU^JaJmHnHu(h)CJOJQJ^JaJmHnHu1jh)CJOJQJU^JaJmHnHu4j h)CJOJQJU^JaJmHnHu!z#|#+,4,B,01B1d111111<6D67780888n8v88۾||kkYJJJJh)CJOJQJ]^JaJ"h)CJOJQJ^JaJmH sH  h)CJOJQJ\]^JaJh)CJOJQJ\^JaJh)>*CJOJQJ^JaJh)CJOJQJ^Jh)mH sH h)OJQJ^JaJmH sH h)OJQJ^JaJ h)h)CJOJQJ^JaJh)CJOJQJ^JaJ+jh)CJOJQJU^JaJmH sH ++++++++++,,,,, , ,,,,,,,,,,4,$ $]`a$gd)4,/0101d1111z3D78p:efl$ $dh`a$gd)$ $dh]`a$gd)$ & F dh^`a$gd)$ $dh`a$gd)$ $dh]`a$gd)8L9r9::N:T: ;deelpvnx|~Z\"&68@XZb $.4ssssss(hh)CJOJQJ^JaJmH sH "h)CJOJQJ^JaJmH sH hh)CJOJQJ^Jh)CJOJQJ^J h)5CJOJQJ\^JaJh)CJOJQJ\^JaJh)OJQJ^JaJUh)CJOJQJ]^JaJh)CJOJQJ^Ja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www.expedicia.ru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otler P., Armstrong G. Principles of marketing. 9-th ed. Prentice Hall, 2001. 785 c. Hawkins D.I., Best R.J., Coney K.A. Consumer Behavior: Marketing Strategy. 6-th ed. IRWIN, 1995. 649 c. >@>=>520 ".. !>2@5<5==K9 @5:;0<=K9 <5=546<5=B: CG51=>5 ?>A>185. - .: A?5:B @5AA, 2002. - 141A.  @5:;0<5: $545@0;L=K9 70:>= $ !108-$ >B 18 8N;O 19953. // >AA89A:0O 3075B0. - 1995.- 258N;O (!142). >;LH0O !>25BA:0O -=F8:;>?548O. ".21. - ., 1975. - 1465A. 8:C;520 . 0: 87<5@8BL MDD5:B82=>ABL @5:;0<K // 5:;0<0. - 1999. - !4.- !.20-23. >3>68= ... "5>@8O 8 ?@0:B8:0 @5:;0<=>9 45OB5;L=>AB8: CG51=>5 ?>A>185. - .: , 2001. - 208A. !0@:8AO= . -DD5:B82=>5 @5H5=85 :><?;5:A=>9 @5:;0<=>9 :0<?0=88 // 5:;0<0. - 2000. - !3. - !.34-36. $5>D0=>2 .. 5:;0<0: =>2K5 B5E=>;>388 2 >AA88. - !?1.: 8B5@, 2000. - 384A. %5@H35= %. 0@:5B8=3: >A=>2K ?@>D5AA8>=0;L=>3> CA?5E0: #G51=8: 4;O 2C7>2. - .: $ -, 2000. - 334A. %@><>2 .. 5:;0<=0O 45OB5;L=>ABL: 8A:CAAB2>, B5>@8O, ?@0:B8:0. - 5B@>702>4A::  $>;8C<, 1994. - 325A. 0:>= $  70I8B5 ?@02 ?>B@518B5;59 >B 07.02.1992 !2300-1 (A 87<5=5=8O<8 >B 30.12.2001). 8:0;52 .., 052A:0O .. 0: C25;8G8BL 4>E>4 @5AB>@0=0, 10@0, :0D5.  .: >A>=AC;LB, 2002.  168 A. 01CH:8= .., >=40@5=:> .. 5=546<5=B 3>AB8=8F 8 @5AB>@0=>2: #G51=8:  4-5 874., AB5@.  =.: >2>5 7=0=85, 2003.  368 A. "8B>20 .., >6052 ... 0@:5B8=3: CG51=>5 ?>A>185 4;O ABC45=B>2 2KAH. CG51. 702545=89.  .: C<0=8B. 874. F5=B@ !, 2003.  352 A. ;5H8=0 ., 0@:5B8=3 4;O <5=5465@>2: #G51=>5 ?>A>185.  .: $ - !!, 2003.  456 A. @K;>20 .., !>:>;>20 .. 0@:5B8=3. "5>@8O 8 ?@0:B8:0: #G51=8: 4;O 2C7>2.  .: ."-, 2004.  655 A. !0@:8AO= . -DD5:B82=>5 @5H5=85 :><?;5:A=>9 @5:;0<=>9 :0<?0=88 // 5:;0<0. - 2000. - !3. - !.34-36. !52@C: .. !8AB5<0 <0@:5B8=30 (A>F80;L=>-M:>=><8G5A:89 0=0;87, :><?LNB5@870F8O). - .: #, 1992. - 200A. /=:528G .!., 57@C:>20 .. 0@:5B8=3 2 3>AB8=8G=>9 8=4CAB@88 8 BC@87<5. >AA89A:89 8 <564C=0@>4=K9 >?KB.740B5;LAB2> $8=0=AK 8 !B0B8AB8:0, 20023, 416A /=>2A:89 .  01;8: 8;59H=7 :0: A@54AB2> >15A?5G5=8O M:>=><8G5A:>3> 1;03>?>;CG8O ?@54?@8OB8O. // 0@:5B8=3, 2001, !2.A.5-13  HYPERLINK http://www.promo.ru/effect1.htm http://www.promo.ru/effect1.htm "F5=:0 MDD5:B82=>AB8 @5:;0<=KE :0<?0=89" >B 24 O=20@O 2003 3>40. lDmfmmmmm^nznssY dh-D1$7$8$H$M gd)*$ & F $dh-D1$7$8$H$M ^`a$gd) $dh-D1$7$8$H$M gd)*$ & F $dh-D1$7$8$H$M ^`a$gd)  $dhgd) $dh`gd)znnnoVo~oo6pp4rdddU$dh`a$gd)*$ & F dh-D1$7$8$H$M ^`a$gd) dh-D1$7$8$H$M gd)*$ & F dh-D1$7$8$H$M ^`a$gd)*$ & F dh-D1$7$8$H$M ^`a$gd) 4rsnxy~\ ΄b2qqqqq$ & F dh]^`a$gd)$ $]`a$gd)$ $dha$gd)$ $dh]`a$gd)$ $dh`a$gd)$ $dh`a$gd) $dha$gd) 2ʈ@ŠH&Ďs$ & F hdh^`a$gd)$ & F hdh^`a$gd)$ & F hdh^`a$gd)$ & F hdh^`a$gd)$ & F dh]^`a$gd) Ď\8 .4VXZ$ & F hdh^`a$gd)$ & F hdh^`a$gd) 46ΗЗVZ߳ h)h)h)0JCJOJQJ^JaJ)j}h)CJOJQJU^JaJh)CJOJQJ^JaJ#jh)CJOJQJU^JaJ,1h. A!"R#n$n% DyK *http://www.wiseowl.ru/works/DIP000168.docyK Thttp://www.wiseowl.ru/works/DIP000168.doc{DyK  _Toc71030141{DyK  _Toc71030141{DyK  _Toc71030142{DyK  _Toc71030142{DyK  _Toc71030143{DyK  _Toc71030143{DyK  _Toc71030144{DyK  _Toc71030144{DyK  _Toc71030145{DyK  _Toc71030145{DyK  _Toc71030146{DyK  _Toc71030146{DyK  _Toc71030147{DyK  _Toc71030147{DyK  _Toc71030148{DyK  _Toc71030148{DyK  _Toc71030149{DyK  _Toc71030149{DyK  _Toc71030150{DyK  _Toc71030150{DyK  _Toc71030151{DyK  _Toc71030151{DyK  _Toc71030152{DyK  _Toc71030152{DyK  _Toc71030153{DyK  _Toc71030153{DyK  _Toc71030154{DyK  _Toc71030154{DyK  _Toc71030155{DyK  _Toc71030155{DyK  _Toc71030156{DyK  _Toc71030156DyK  http://www.promo.ru/effect1.htmyK @http://www.promo.ru/effect1.htmB@B 1KG=K9CJ_HaJmHsHtHX@X ) 03>;>2>: 4$dh<@&` 5\aJBA@B A=>2=>9 H@8DB 0170F0Xi@X 1KG=0O B01;8F04 l4a .k. 5B A?8A:08>@8 )0720=85$a$5\4@4 ) 3;02;5=85 1Z@Z) 3;02;5=85 2$ % ^a$ mHnHu<@< ) 3;02;5=85 4  % :U@1: ) 8?5@AAK;:0 >*B*phdC@Bd )A=>2=>9 B5:AB A >BABC?><7dh`7CJaJdR@Rd )A=>2=>9 B5:AB A >BABC?>< 2dx^<B@b< )A=>2=>9 B5:ABx3l:>fl?\FT u     bL8a'8KUhr0Ds g!#G$&e'))3)))]**+++%,~,,R--...Q//Z00!11123333000000000000000000000000000000000000000000000000000000000008000 0 0 0 0 0 0000000000 0 00 0 00 0 0 0 00 0 0 00000000080 0) 0) 0) 0) 0) 0) 0) 0) 0) 0 ) 0 ) 0 ) 0 ) 0 ) 0) 0) 0) 0) 0) 0) 0) 0) 0) 0) 0)00l3j0h0000 00{ J0B84Z!"#$%&'()*,-.1R+4,lzn4r2ĎZ+/0MNOPQZ @j578:Y9;<>]E`cdfKfijlf9<=?^;VYZ\{%@CDFe3L3l33X X%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕ̕X _Hlt71281176 _Toc71030141 _Toc71030154 _Toc71030155)3@2)3 lru{(:5;aq) / !!>$D$&&'') )=)C)I)Q)@*L*]*c*+++'++,3,v.|...5/@////060113 q  ((F)I) *!*"*#*f*r*//0000W0X0Z0a0j2l233%'rD++++u,~,J2233u frF.L/V9zj}*^ Fe-( b[0h^`OJQJo(hH-h^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hHh ^`hH.h^`OJQJo(hH-h $ $ ^$ `hH.h @ @ ^@ `hH.h ^`hH.h L^`LhH.h ^`hH.h ^`hH.h PLP^P`LhH.h88^8`OJQJo(hH-h^`OJQJ^Jo(hHoh  ^ `OJQJo(hHh  ^ `OJQJo(hHhxx^x`OJQJ^Jo(hHohHH^H`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hH-h^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hHhh^h`.h^`OJQJo(hH-h^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hHFe-u rFL/}*( b[8ֹ8ֹ8ֹ8ֹ8ֹis)} 0)~,3 @e {p3pp ppppp,p8pdUnknownGz Times New Roman5Symbol3& z Arial7&  Verdana?5 z Courier New;Wingdings"qhx&F+&+]+]Yn2433 2qHX)?)2 !>45@60=85Anna ChernenkoAnna Chernenko$      Oh+'0   @ L Xdlt| Anna Chernenko Normal.dotAnna Chernenko4Microsoft Office Word@F#@K@̔<+՜.+,D՜.+,< hp  HOME]3   H 8@ _PID_HLINKSAl-+f http://www.promo.ru/effect1.htm 2_  _Toc710301562Y  _Toc710301552S  _Toc710301542M  _Toc710301532G  _Toc710301522A  _Toc710301512;  _Toc7103015035  _Toc710301493/  _Toc710301483)  _Toc710301473#  _Toc710301463  _Toc710301453  _Toc710301443  _Toc710301433   _Toc710301423  _Toc71030141OD*http://www.wiseowl.ru/works/DIP000168.doc   !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSUVWXYZ[\^_`abcdefghijklmnopqrstuvxyz{|}~Root Entry FЏUData Tx1Table]"3WordDocument.SummaryInformation(wDocumentSummaryInformation8CompObjq  F Microsoft Office Word MSWordDocWord.Document.89q